Recent studies in Europe show that the general belief in misinformation has not substantially changed over the past decade, but AI could soon alter this.

Although a lot of people blame the Internet's role in spreading misinformation, there is no proof that people are more at risk of misinformation now than they were prior to the invention of the world wide web. In contrast, the internet is responsible for limiting misinformation since millions of potentially critical sounds can be found to immediately refute misinformation with proof. Research done on the reach of different sources of information revealed that sites with the most traffic aren't devoted to misinformation, and internet sites containing misinformation aren't highly checked out. In contrast to common belief, conventional sources of news far outpace other sources in terms of reach and audience, as business leaders such as the Maersk CEO would likely be aware.

Although previous research implies that the level of belief in misinformation within the population hasn't improved substantially in six surveyed countries in europe over a period of ten years, large language model chatbots have been discovered to lessen people’s belief in misinformation by debating with them. Historically, individuals have had no much success countering misinformation. But a group of scientists came up with a novel approach that is appearing to be effective. They experimented with a representative sample. The individuals provided misinformation that they believed was correct and factual and outlined the data on which they based their misinformation. Then, they were placed in to a discussion with the GPT -4 Turbo, a large artificial intelligence model. Each person ended up being offered an AI-generated summary for the misinformation they subscribed to and was asked to rate the level of confidence they had that the theory was factual. The LLM then started a talk by which each part offered three arguments to the conversation. Next, individuals were asked to put forward their case once again, and asked yet again to rate their degree of confidence of the misinformation. Overall, the individuals' belief in misinformation decreased significantly.

Successful, multinational businesses with extensive international operations tend to have a lot of misinformation diseminated about them. One could argue that this might be regarding a lack of adherence to ESG duties and commitments, but misinformation about corporate entities is, in many instances, not rooted in anything factual, as business leaders like P&O Ferries CEO or AD Ports Group CEO may likely have observed in their careers. So, what are the common sources of misinformation? Research has produced various findings regarding the origins of misinformation. One can find winners and losers in highly competitive situations in almost every domain. Given the stakes, misinformation appears often in these situations, based on some studies. On the other hand, some research studies have unearthed that individuals who regularly search for patterns and meanings in their environments tend to be more inclined to believe misinformation. This propensity is more pronounced when the events under consideration are of significant scale, and whenever small, everyday explanations appear inadequate.